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Top - Westin Hotels
Westin Hotels
Eat Well
Eat Well
Sleep Well
Sleep Well
Move Well
Move Well
The Ask
The Sales team wanted to proactively pitch a new campaign concept to Westin Hotels that highlighted their wellness programs and lifestyle amenities.
The Idea
We pitched running a series of video ads, each focused on a key wellness program. Client could target each video to different audiences or run them together to compare performance. I created three examples of how this idea could look using the “Eat Well,” “Sleep Well,” and “Move Well” programs offered at the Westin.
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The Result
Client did end up running a video campaign featuring different overlays themed to their wellness offerings. They did not use these specific designs, but this concept was used in other campaigns, like Mazda.
CREDITS
Sales Executive
Bill Clifford
Campaign Manager
Eddie O'Connor
Creative Manager
John Mehrkens
Design + Animation
Melissa Merrill
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