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Top - TikTok
TikTok
Mobile
Mobile
CTV
CTV
The Ask
The Idea
The Sales team wanted to pitch a cross-platform campaign for TikTok that would be mobile-friendly and target audiences active on social media.
I pitched crafting a strategy that was customized to the screen where the ad would play. Desktop and mobile would utilize a social feature for viewers to share
a customized message and link a TikTok video. For CTV, the ad featured a QR code
to scan for app download or link to the trending videos page.
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The Result
This ad unit was used to market the interactive social share feature offered by Tremor Video. The concept was bought by Washingtons Lottery whose campaign ended up winning an OMMA award.
CREDITS
Sales Executives
Laura Grifka
Yousuf Lakanwal
Campaign Manager
Ryan Sibbio
Art Direction + Build
Melissa Merrill
CTV Design + Animation
Rafael Diaz
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