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Sephora

Version 1

Version 1

Version 2

Version 2

Version 3

Version 3

Version 4

Version 4

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The Client

Sephora, who ran a campaign for foundation
products featuring makeup influencers

The Ask

Client wanted to expand their digital campaign beyond social channels. They
had a series of 1:1 videos each featuring
two different foundation products.
Image of interactive overlay featuring foundation products on each side of brand video

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Image of foundation product 2 hover interaction on custom overlay

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Image of hover interaction for product 2 on custom end card

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The Solution

We designed an interactive ad that fit into a 16:9 player and had direct click-to-shop links for the featured products. A custom animated end card was also added to give viewers more time to shop the foundation.

CREDITS

Sales Executive
Laura Grifka

Campaign Manager
Ryan Sibbio
Art Direction + Build
Melissa Merrill

Storyboard
Jeremy Jones

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Copyright © 2022 Melissa Merrill

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