Melissa Merrill

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McDonald’s SoCal

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Spanish

The Client

The Ask

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McDonald’s group of franchises located throughout southern California

Client needed help creating a video to
run for their digital Filet-O-Fish campaign. They had limited banner assets and a couple B-roll videos to work with. They also wanted a creative partner that could take the lead on art direction.

Image of first scene featuring copy "Get ready for Fridays"

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Image of scene featuring Filet-O-Fish graphic with $2 Fridays branded overlay

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Image of end scene featuring Filet-O-Fish B-roll and $2 Fridays call-to-action

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The Solution

I pitched a concept that focused on looking forward to Fridays and a bright color palette. I brought in a teal blue to contrast with McDonald’s golden yellow and added graphic/text elements to highlight the Filet-O-Fish. Rafael Diaz animated the storyboard scenes and synced the music.

CREDITS

Sales Executive
Nicole Eisenberg

Campaign Manager
Christy Hanafi

Art Direction + Design
Melissa Merrill

Animation
Rafael Diaz

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ABOUT

CONTACT

McDonald’s SoCal

The Client

The Ask

demo link

McDonald’s group of franchises located throughout southern California

Client needed help creating a video to
run for their digital Filet-O-Fish campaign. They had limited banner assets and a couple B-roll videos to work with. They also wanted a creative partner that could take the lead on art direction.

The Solution

I pitched a concept that focused on looking forward to Fridays and a bright color palette. I brought in a teal blue to contrast with McDonald’s golden yellow and added graphic/text elements to highlight the Filet-O-Fish. Rafael Diaz animated the storyboard scenes and synced the music.

CREDITS

Sales Executive
Nicole Eisenberg

Campaign Manager
Christy Hanafi

Art Direction + Design
Melissa Merrill

Animation
Rafael Diaz

MORE PROJECTS

MELISSA MERRILL

ABOUT

CONTACT

McDonald’s SoCal

The Client

The Ask

demo link

McDonald’s group of franchises located throughout southern California

Client needed help creating a video to run for their digital Filet-O-Fish campaign. They had limited banner assets and a couple B-roll videos to work with. They also wanted a creative partner that could take the lead on art direction.

The Solution

I pitched a concept that focused on looking forward to Fridays and a bright color palette. I brought in a teal blue to contrast with McDonald’s golden yellow and added graphic/text elements to highlight the Filet-O-Fish. Rafael Diaz animated the storyboard scenes and synced the music.

CREDITS

Sales Executive Nicole Eisenberg Campaign Manager Christy Hanafi

Art Direction + Design Melissa Merrill Animation Rafael Diaz

MORE PROJECTS

Client needed help creating a video to
run for their digital Filet-O-Fish campaign. They had limited banner assets and a couple B-roll videos to work with. They also wanted a creative partner that could take the lead on art direction.

Sales Executive
Nicole Eisenberg

Campaign Manager
Christy Hanafi

Art Direction + Design
Melissa Merrill

Animation
Rafael Diaz