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Mazda

CX-9

CX-9

CX-30

CX-30

The Client

The Ask

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The Garage Team Mazda, a bespoke WPP agency created exclusively for Mazda
Client had been running a national campaign focused on delivering dynamic local offers on their inventory of cars. They wanted to roll-out a refreshed design for 2020 and 2021 models.
Image of interactive overlay featuring Mazda CX-9

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Image of animated transition of Mazda CX-9 key features

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Image of custom end card for Mazda CX-9 featuring current offers template

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The Solution

The design edits had to be scalable across all models and offers. We recommended adding an animated transition before the local offers that focused on stand-out features for the advertised car model. The images on the offers end card were also updated to be more eye-catching.

CREDITS

Sales Executive
Michelle Kim

Campaign Manager
Georgia Hamilburg
Design + Build
Melissa Merrill

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Copyright © 2022 Melissa Merrill

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